A canopy is a permanent fixture, often made of fabric, metal, or glass, that is sometimes attached to a building’s structure. A marquee is an example of a canopy attached to a building. A canopy can also be a freestanding structure that has posts supporting its roof. Canopies are a good solution for providing shelter over a walkway, or shade over seated area outside of a building. A canopy sign refers to either a building-mounted sign that serves as a marquee, or a sign mounted on a freestanding canopy. Canopy signs may be attached to the sides and front of the canopy, and such signs may extend the entire length and width of the canopy.

Why choose this sign type over another and under what circumstances?

Canopy signs make excellent advertising tools because they literally stand out from the crowd. They are tall, visible, attractive, and have abundant surface area for effective promotional graphics. Canopy signs can catch the attention of your target market and direct them toward your building, exhibit, stall, kiosk, etc.

A canopy sign serves two separate purposes that work hand-in-hand. The canopy’s functional purpose to provide shade and shelter to passersby eventually brings in customer traffic. The wide space it covers also gives the business a sense of prominence and stability. As a second purpose, the canopy sign’s visual appeal and graphic visibility attracts attention to brand identity and messaging that can help passersby focus on what is being promoted under the canopy. In this way, it can serve as a billboard and wayfinding sign in one.